01

LIVE FREE EAT SONIC
When tasked to relaunch the brand, we created the Sonic Department of Research & Deliciousment headed by the Chief Ingenuity Officer. His main mission in life? Crush boredom and infuse fun into every moment.

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02

~~REDACTED~~
If I told you I wouldn’t have to kill you.
I would just get sued and probably lose.

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03

THE SONIC PLACE
Satisfying your cravings with Sonic will transport you to some pretty crazy places. Each individual product inspired our custom sets and songs.

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04

MOTHERLY ADVICE
She cleaned you, she fed you, she literally grew you inside of her. The least you could do is listen to her once in awhile.

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05

THIS IS HOW WE SONIC
We asked real people hilarious questions about Sonic’s new limited time offers. This led to incredibly genuine moments.

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06

WHISKEY OF THE WEST

Whiskey of the west needed to distinguish itself from their stodgy southern brethren. We wanted to celebrate the fearless folk who raise their glasses, not their pinkies.

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07

WARM BEER SUCKS
Listen to the experts...warm beer sucks! And so does global warming. That’s why Budweiser is committed to using 100% renewable energy.

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08

PHOTOGRAPHY
Nikon FG, Nikon 28Ti, and Fujifilm X100V.

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09

DESIGN PROJECTS
Habitat of personal and professional design.

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